The Marujyu Soy Sauce and Seasoning Corporation (est. 1844) has a new product: Bach-infused bean paste.
A food company here has produced luxury miso bean paste made while music by maestro Johann Sebastian Bach played constantly during its 150-day fermentation process, company officials said.
Marujyu’s President Tomoaki Sato was inspired by a similar Mozart sake, which will be duly assessed as soon as a bottle finds its way to Soho the Dog HQ. The Bach effect apparently enables a pretty fair mark-up in the Japanese market—300 grams of the stuff will go for over six bucks, which is more than you’d expect to pay for a whole kilo of paste born in silence. (Unless it’s John Cage silence, in which case you can make pesto.)